Portals and brokerages escalate real estate vertical integration race

The modern battlefield offers a lesson in real estate vertical integration. Look around. Rocket bought Redfin. Compass combined with Anywhere to become the country’s largest brokerage, north of 340,000 agents. Zillow is fighting over listing access. Homes.com is still buying its way to portal releva

ARA adds REMAX president Chris Lim to board

The American Real Estate Association (ARA) has added REMAX president and chief growth officer Chris Lim and investor Andrew Dodge to its board of directors, expanding its leadership, according to an announcement on Thursday.  As part of the move, ARA will provide all REMAX agents in the United State

How to defend commission using value not tools

A POWER AGENT® in our coaching call was about to lose a listing to a discount brokerage. The seller looked her in the eye and said, they do everything you do, for less money. This is one of the most common pressures we face as real estate professionals. It is also one of the easiest to handle, once

Bright MLS joins Google home listings via HouseCanary

Bright MLS is preparing to launch an integration that will push participating brokerages’ listings directly into Google search results at no additional cost, according to a company announcement last week. This integration is made possible by Google’s partnership with HouseCanary’s ComeHome.com platf