How to handle the top producer comparison from sellers

At some point in nearly every listing appointment, a seller raises the comparison: Why hire you rather than the top producer in the market? Most agents experience the question as a threat. It is more useful to read it as a signal that the seller has not yet been given a real basis for the decision,

Congress didn’t create the private listings problem. We did.

On July 22, the House Judiciary Subcommittee on the Administrative State, Regulatory Reform, and Antitrust sent letters to Compass and to Midwest Real Estate Data. Both letters ask for a briefing on private listing networks and on the data partnership the two companies announced in April. The subcom

Roomvu launches AI-powered recruiting content for brokerages

Roomvu has launched a new recruiting content platform designed to help real estate brokerages, teams and agencies automate agent recruitment through AI-generated video and social media content. The company said the new offering enables brokerages to create and automatically publish branded recruitin

Mortgage Rate Lock-In Persists, With Ultralow Rate Holders Showing Little Sign of Budging

The housing market's gradual thaw slowed at the start of the year, as nearly half of all outstanding mortgages remained locked in at rates of 4% or lower.  In the first quarter of 2026, the share of mortgages with ultralow COVID-19 pandemic-era rates of 3% and below registered at 19.5%, barely budgi